“Saheli” is a multilingual mobile App devotedto pregnancy care. It delivers short entertaining and informativedaily videos for pregnant women in English, Hindi and Bengali (tostart with, eventually in other Indian and international languages)guiding them along the pregnancy in a friendly, entertaining andinformative manner. The content of the app is generic lifestylerelated during pregnancy and not related to medical issues. Thoughin a channel called Dr. Speak, bytes from medical practitionerswill be carried. The App also provides few more interesting andimportant features as described below.
The content of the App would be organised in channels as under:
A) Just For you! – Everyday one short new video would be receivedby a pregnant lady as per her EDD. The content of a video would bebased on the weekly development of pregnancy as time progresses.Videos would be engaging friendly narrative in nature with highquality visuals, scripts and music. With a “Tip for Today”.
C) Doctor’s Speak – Will contain bytes of doctors speaking aboutspecific medical issues like anemia, blood pressure etc.
D) Heart to Heart – Community chat group for all the pregnantladies who downloaded the App.
E) My Phone Book – Here the user will be able to store allimportant phone numbers so that she can make calls directly fromthis APP.
F) Shopping: This icon would allow the pregnant women, especiallyin the urban areas to access stuffs that they may need during herpregnancy.
G) Smile Please – Some generic, feel good entertainment videoswould be pushed from time to time to lift up the mood of thelady.
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